Email Lifted a DTC Brand from $12K to $47K/mo

How email automation with Klaviyo and Hotjar grew an apparel brand from $12K to $47K/mo.

The Starting Point

Elena P. was a Small brand owner in Lisbon, PT running a Shopify DTC (apparel) business. Elena’s traffic was fine but she leaked 70% of carts to competitors with better follow-up.

“We were already getting the traffic. We just weren’t catching the people who wanted to buy.”

What Tools Did They Use?

• klaviyo: Flows and segmentation (Freemium)
• shopify: Storefront and checkout (From $39/mo)
• hotjar: Session and funnel insight (Freemium)
• canva: Email creative (Freemium)

How It Played Out

Month 1: Hotjar showed where checkout dropped; Klaviyo built a cart-recovery flow.

Month 2: Post-purchase flows drove second orders within 14 days.

Month 3: Email became 46% of revenue; total hit $47K/mo.

What Were the Results?

• Monthly revenue: $47K/mo
• Profit margin: 41%
• Time to first sale: 28 days
• Email subscribers: 14,800
• Store rating: 4.8

Key Takeaways

• Recovery flows are the fastest ROI in ecommerce.
• Watch sessions before you redesign; guesswork wastes money.
• Email creative should match brand, not look like a receipt.

“We were already getting the traffic. We just weren’t catching the people who wanted to buy.” — Elena P.

Want email to become your top channel? Explore the automation stack above.